Post by account_disabled on Mar 4, 2024 9:33:53 GMT
The Europe display failed to register as a top ten traffic source. This means it contributed less than of ecommerce website traffic. Bounce rate dont mean diddly squat Bounce rate actually has zero correlation with conversion rate Digital marketers feel a deep sense of rejection when they see a high bounce rate. However as an overall website metric its a dud. While admittedly there are bad bounces there are many good bounces accounted for in the number. Digital marketing economies of scale Interestingly websites that enjoyed morethanaverage traffic levels enjoyed higherthanaverage conversion rates.
This illustrates a digital marketing version of economies of scale more traffic Greece Mobile Number List equals better conversion rates. The corollary of this is lower CPAs Cost Per Acquisitions. People are buying more frequently and spending more per order online. Average conversion rates have increased since the last study. Retail average order value has shot up a whopping This demonstrates people are migrating more and more of their shopping behavior off the high street and onto the Internet. Theres never been a better time to be an ecommerce digital marketer. You can deepdive the above digestibles by reading the full study here. How do these benchmarks compare to your personal experience Anything youre surprised by or that confirms your longheld suspicions Id love to hear your thoughts in the comments below.
Optimize hard Alan About in at his kitchen table as a specialist paid search agency. Wolfgang Digital is now the European Search Awards Grand Prix Prize holders and holds the Best Agency title in Irelands Digital Media Awards.Alan lectures parttime for the Digital Marketing Institute and talks at conferences including SXSW Interactive The Web Summit SES London AdWorld Experience Bologna and Omcap Berlin.When not digital marketing Alan can be found trail running or sea swimming. He has written for State of Search The Guardian UK and Moz about digital marketing. With Moz Pro you have the tools you need to get.
This illustrates a digital marketing version of economies of scale more traffic Greece Mobile Number List equals better conversion rates. The corollary of this is lower CPAs Cost Per Acquisitions. People are buying more frequently and spending more per order online. Average conversion rates have increased since the last study. Retail average order value has shot up a whopping This demonstrates people are migrating more and more of their shopping behavior off the high street and onto the Internet. Theres never been a better time to be an ecommerce digital marketer. You can deepdive the above digestibles by reading the full study here. How do these benchmarks compare to your personal experience Anything youre surprised by or that confirms your longheld suspicions Id love to hear your thoughts in the comments below.
Optimize hard Alan About in at his kitchen table as a specialist paid search agency. Wolfgang Digital is now the European Search Awards Grand Prix Prize holders and holds the Best Agency title in Irelands Digital Media Awards.Alan lectures parttime for the Digital Marketing Institute and talks at conferences including SXSW Interactive The Web Summit SES London AdWorld Experience Bologna and Omcap Berlin.When not digital marketing Alan can be found trail running or sea swimming. He has written for State of Search The Guardian UK and Moz about digital marketing. With Moz Pro you have the tools you need to get.